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TitleNo LogoAuthorPublishedFlamingo -0001
Status:Check Shelves SubjectBusiness - BrandingCategoryNon FictionMediaBookISBN9780006530404Call Number658.827 KLETypeLiteratureDescription
This study examines the power of the logo, noting its increasing capacity for making the product subservient. It then reaches its core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.